Soft Skills – UX Mastery https://uxmastery.com The online learning community for human-centred designers Sun, 26 Jul 2020 07:31:48 +0000 en-AU hourly 1 https://wordpress.org/?v=6.2.2 https://uxmastery.com/wp-content/uploads/2019/12/cropped-uxmastery_logotype_135deg-100x100.png Soft Skills – UX Mastery https://uxmastery.com 32 32 170411715 The Joys of Polarity Mapping https://uxmastery.com/the-joys-of-polarity-mapping/ https://uxmastery.com/the-joys-of-polarity-mapping/#comments Wed, 12 Dec 2018 23:50:52 +0000 https://uxmastery.com/?p=70583 We all tend to oversimplify complex things into two competing ideologies: generalist or specialist, objective or subjective, individual or team. This can be useful, but it can also make us think we should pick a side. It also becomes an issue when we try and solve them—calling these things ‘problems’ implies there is a correct answer somewhere. But there often isn’t, and it takes us too long to realise. What if we had a tool that facilitated good conversations about these complex topics upfront? Where the goal isn’t a decision, but recognition? The answer to a question like ‘Should we focus on delivery or quality?’ could simply be ‘yes’. Stephen explains how, using Polarity Mapping.

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I recently discovered polarity mapping, a brilliant tool to facilitate good conversations about complex topics.

See if any of these tensions sound familiar:

  • Should we do more Learning or start Building?
  • Should we focus on Innovation or Efficiency?
  • Should we prioritize Deadlines or Quality?
  • Growth vs. Consolidation?
  • Short-term Gains vs. Long-term Organic Growth?
  • Centralization vs. Decentralization
  • New Features vs. a Stable Codebase?
  • Generalist or Specialist?

We could go on, listing more of these tensions. And if we’re like most organizations, we’d rush to analysis to determine the best or right answer. I’d argue we should first stop and ask a more fundamental question: Is this A Problem… Or a Polarity?

Too often, we treat conflicts — like those listed above — as problems to be solved, when in reality they’re “polarities”.

Problems vs. Polarities

A problem is something that can have a right — or best — answer. A solution exists. If we’re deciding between two incompatible tech stacks, this is a problem to be solved. We do our analysis. Weigh the pros and cons, determine which is the best choice, all things considered, then commit. Problem, solved.

This is approach is fine, if there truly is a decision to be made.

  • Which tech stack do we commit to?
  • Which department should I move to?
  • Where should we shift our funding?

But, when we level this same problem-solving mindset at things that needn’t or can’t really be solved, frustration follows. “Should we focus on delivery or quality?” Yes. Yes we should focus on these things. That is the honest answer. But this doesn’t sit right; it doesn’t feel resolved. That’s because these aren’t resolvable. These are polarities,  “dilemmas that are ongoing, unsolvable and contains seemingly opposing ideas“.

Problems give us two ideas that are directly opposed and in conflict.
Polarities give us  two ideas that are complementary and interdependent.

Problems push an either/or mindset.
Polarities push a both/and mindset.

Problems need decisions, and resolution.
Polarities do not.

Here’s the rub: Polarities are not a problem to be solved, but rather a paradox to be balanced. Here’s an elegant analogy:

“Think of it like breathing. Breathing isn’t a choice between inhaling or exhaling. If you inhale to the exclusion of exhaling, the negative results show up quickly. And the reverse is also true. The polarity approach says, we must both inhale and exhale.”

Here’s where the polarity map enters the picture.

On the surface, it looks like a simple “pros/cons” matrix. But, as with most things, the devil is in the details.

First, this little loop is vital. It says we are constantly moving between these four quadrants.

Second, the language: You have two poles, yes. But you’re not evaluating the ‘pros’ and ‘cons’. Rather, it’s the Benefits and Unintended Consequences. Language matters.

The Tool in Action:

When we treat a polarity like a problem, looping back and forth is what inevitably happens over time (often over a very long, agonizing, period of time!). For our explanation, let’s use the tension of “planning” vs “building” a new software app.

Suppose we decide to double down on “learning”. We have good reasons for this:

  • We’ll be able to make faster decisions, when we do move into building
  • We’ll generate deep context / insights that are more useful to ops.

This is all well and good until months later, our zealous focus on “learning” has led to some unintended consequences:

  • Teams are stuck in analysis paralysis
  • And hey, competitors beat you to market. Bummer.

So what do we do? We swing to the other extreme! We double down on jumping into building. Insert some lean-slash-agile-slash-design sprint Kool-aid here.

At first, things go great.

  • We’ve got something built and released into the market that we can iterate upon.
  • We’re delivering real customer value

But then…

  • That new feature you want, it’ll take a ridiculous amount of time, because we didn’t plan for anything like that.
  • Oh, and we were so busy building things that we forget to do any real customer research. Turns out no one wants this thing we built.
  • And who knows what better ideas we missed out on, as we sped along with our first idea.

We didn’t intend for any of these things to happen. And so the pendulum swings back to the other extreme. Most of the folks that would remember the previous extreme have moved on, so few people recall the follies of the other extreme.

And on it goes.

Polarity Mapping let’s us explore all these issues and concerns in an afternoon, setting teams up to work together, with a shared sensitivity to all these issues.  You get the benefit of discussing all of these tensions upfront, before living through them. The goal isn’t a decision, but rather recognition of all these simultaneous Benefits and Unintended Consequences — on both sides. And reconciliation, as a team. And the valuing of competing perspectives. And… we could go on listing the goals. The conversations I’ve seen as a result of this activity have been quite remarkable. Aside from bringing Product Managers and Designers together,  it’s also broken down stereotypes about what ‘“the other side” values.

“Are there any actionable outcomes from this?”

While I’ve focused on the core of Polarity Mapping, mapping the Benefits and Unintended Consequences of two polarities, there is more to this tool. Once you’ve identified this core information, you can move out into the margins to address:

  1. What are the Action Steps to gain or maintain these Benefits?
  2. What are the Early Warnings of unintended consequences?

Done as a group, and pinned to a wall, this should set up teams to successfully navigate many difficult conversations. Hopefully, you’ll find this tool as useful as I have.

The Polarity Map in action!

Downloadable Files:

Further information:

You can also get more detailed information and consulting services directly from Polarity Partnerships, co-founded by Barry Johnson Ph.D., the creator of The Polarity Map® and Principles

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Understanding Body Language In UX Research Part II https://uxmastery.com/understanding-body-language-in-ux-research-part-ii/ https://uxmastery.com/understanding-body-language-in-ux-research-part-ii/#respond Thu, 15 Nov 2018 02:35:11 +0000 https://uxmastery.com/?p=69866 As explained in part I of this two-part series, what we know about body language can help us conduct more fruitful UX research interviews. The key is to know what to look for. Body language experts Barbara and Allan Pease have been researching this domain for over thirty years. In their book, The Definitive Book […]

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As explained in part I of this two-part series, what we know about body language can help us conduct more fruitful UX research interviews. The key is to know what to look for.

Body language experts Barbara and Allan Pease have been researching this domain for over thirty years. In their book, The Definitive Book of Body Language, they reveal what many of us fail to recognise and understand when others try to communicate with us.

The Mirror Neuron

Research has identified a Mirror Neuron which attributes this behaviour to a physiological phenomenon. We are wired to mimic the reactions of those we interact with on a daily basis.

Unsurprisingly, scientists call this effect mirroring. It also works the other way around—a frown may yield a frown from the other party. Researcher Ulf Dimberg conducted experiments on 120 volunteers, measuring their facial muscle activity while viewing pictures of both happy and angry faces. When told to do the opposite of the pictures (e.g. smile while looking at a picture of an angry person) their facial twitching suggested that they were unconsciously trying to mirror the same reaction as the picture they were viewing, even though they were told to do the opposite.

While smiles are infectious, so are frowns and angry faces. After a long gruelling day of research it’s important for us as researchers to put on a happy face as best we can, even if it pains us to do so. Any hint of discontent might rub the participant the wrong way, making them feel bad or, even worse, neglected.

Strategic Gestures

Strategically smiling—knowing that the participant will likely smile back—sounds like you might be leading them, the way you are told not to when running a research session. But the tendency for humans to mirror one another’s gestures is so powerful that whether you remain neutral-faced or smiling, you’ll be leading them regardless.

The last thing you want a participant to do is to tell you what you want to hear. As a moderator, one of your primary goals is to make your participant feel comfortable enough to speak their mind about “the good, the bad, the ugly.” Gesturing positively builds the rapport required to get them feeling more at ease. Ultimately this will enable them to provide more truthful (and useful) information than they would if they were not relaxed.

Smiles reveal deeper aspects of human emotions. Not all smiles are created equal. Body language experts Barbara and Allan Pease describe 5 different types of smiles. Each of these has a different MO. Two of these smiles in particular may be useful to identify to help redirect UX research sessions.

The tight-lipped smile

The tight-lipped smile is when a person’s lips are stretched tight across their face in a straight line concealing their teeth. When you see this smile, there is a good chance that the person has a secret that they are unwilling to share with you.

During a UX research session, when you encounter this gesture, you might want to ask gently: “is there anything else you would like to share with me that you haven’t already mentioned?” This last part is important. It implies that as a keen observer you suspect there is something else that they are reluctant to share with you. Always reassure them whatever they share with you will not go beyond the research project.

Consider meeting them at their level by mirroring their facial gestures. This will demonstrate empathy for their situation. They will feel like they are being heard and understood. Making gestures that oppose their own could run the risk of coming across as antagonistic and apathetic. If they are smiling, you smile. If they are frowning, then frown with slight concern demonstrating your empathy and willingness to listen. Worst case scenario, they reject your request. Best case, they feel more comfortable sharing.

Always be mindful of them trying to please you as you empathise with their cause. Revert to a neutral stance whenever you feel like you are losing the candour from mirroring them.

The drop-jaw smile

Another common type of smile you may come across is the drop-jaw smile. This smile involves the person deliberately dropping their jaw to give the impression to others that they are laughing or are happy. It is commonly used by politicians to get votes, or actors to get a laugh from their audience. The drop-jaw smile is intended to get a positive reaction from its recipient.

One of the things I insert into my research protocols before beginning the main parts of my interview guide is requesting the participant tells me what they see, think and feel, not what they think I want to hear. Participants who deliver a drop-jaw smile might be trying to tell you what you want to hear. When you see this gesture during a session, do a sanity check with your participant. Make sure what they are telling you is their opinion and not someone else’s. They might say something like: well, I think people in my field would love to have a feature like this! Redirect and make the conversation about them: while it’s interesting to know that others would use this. How about you? How would you use a feature like this in your daily work?

Micro-gestures can tell us how a person really feels

According to body language experts it is very difficult to fake body language for long periods of time. Eventually the truth reveals itself in the form of micro-gestures. These are the body’s unconscious actions revealing themselves as a person’s conscious effort to conceal their authentic self weakens. It might be pupil dilation, facial muscle twitching, accelerated blinking, sweating, blushing, a momentary sneer. Research has shown that these micro-gestures occur within a split second and are very difficult to catch. As elusive as they are, the may provide some flag to a researcher that further investigation might be warranted.

During UX research sessions, look for changes in facial expressions.

Those brief flashes of concern or stress that sail across their face disappearing (as fast as they showed up) might suggest they may have more to share. It might be a pain point that could provide insight for your research effort,or an interesting anecdote that reveals an insight for your final report. Tread carefully though. Don’t acknowledge that you’ve picked up on the cue. Use it as a speed-bump to slow down. Wait for them to come forward with more info if they feel like it. Embrace any awkward silences that come your way. Those deliberate pauses give their micro-gestures a chance to breathe.

Understanding your participant’s body language ultimately allows you to build a better rapport and achieve a deeper level of empathy. View the signals offered up by gestures as opportunities to broaden your view of their reality and gain insights for your research.

References;

Dimberg, U., Thunberg, M., Elmehed, K., “Unconscious facial reactions to emotional facial expressions,” Psychological Science 11 (2000).

Pease, A., & Pease, B. (2006). The Definitive Book of Body Language. New York: Bantam Dell Pub Group.

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Understanding Body Language In UX Research Part I https://uxmastery.com/understanding-body-language-in-ux-research-part-i/ https://uxmastery.com/understanding-body-language-in-ux-research-part-i/#comments Fri, 09 Nov 2018 00:06:38 +0000 https://uxmastery.com/?p=69722 In this two-part series I will provide some research based insights on body language that we can use to our advantage during UX research sessions. This will give you an enhanced awareness of what to look for so that a potentially wasteful session could make for a more productive one… A participant that you’ve been […]

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In this two-part series I will provide some research based insights on body language that we can use to our advantage during UX research sessions.

This will give you an enhanced awareness of what to look for so that a potentially wasteful session could make for a more productive one…

A participant that you’ve been moderating a session with is sitting upright with his ankles locked next to you. His fingers are interlocked and his lips pursed. He answers your question with a head nod reassuringly, but succinctly, “Yeah sure. I’d use this tool if it were available to me.”

As soon as he finishes speaking he begins to scratch the back of his neck. He touches his nose.

In this example, should we believe what the participant is saying? Is he being forthright? He nodded his head, didn’t he? But what did he mean by scratching his neck? Maybe he was just anxious. Maybe he wasn’t. It’s very difficult to tell based on all of his gestures. You will soon find out there is more to reading body language than looking at a couple of gestures.

According to body language experts Allan and Barbara Pease, authors of The Definitive Book of Body Language, gestures must be viewed in combinations called clusters in order to be accurately interpreted; the context of these gestures also need to be considered.

The everyday gestures that we use are windows into how we are truly feeling. They give us suggestions as to whether or not someone is lying or telling the truth, interested or bored, stressed or relaxed, feeling intimidated or wanting to intimidate.

Most of the time when doing in-person UX research sessions, we ignore body language in favour of the spoken word.

As a UX researcher I admittedly spend much more time listening to the words of participants rather than reading their body language. When we listen to their opinions we try to assess whether they are truthful. Observing their actions also helps us evaluate their credibility. Reading the words on a page gets easier as we age, interpreting body language doesn’t; we get stuck in the learning stage of what psychologist Martin Broadwell calls unconscious incompetence.

It tends to get nestled into our unconscious mind, making itself inaccessible and upstaged by what we hear. We simply don’t know what to do with the information. We might visually recognise that a person is reacting to something we say but we don’t necessarily invest enough time interpreting whether these gestures actually mean anything.

Should we? Some would argue that we shouldn’t. But several studies have shown that we can reliably improve our understanding. Can we use what we learn from reading someone’s cluster of gestures to our advantage when it comes to moderating UX research sessions?

Two research-based insights that have important implications for moderating UX research sessions are:

  • A persons gestures and emotions bidirectionally influence one another
  • A key place to look when someone is not being forthright is the face

According to body language experts, a person’s’ gestures and emotions bidirectionally influence one another.

Research on priming proves this. Professor Daniel Kahnemann, in his modern classic book about heuristics and biases, Thinking, Fast and Slow indicates that actions and emotions can be primed by events people aren’t even aware of. To prove that actions and emotions can bidirectionally affect one another, an experiment with college students was conducted where students were asked to hold a pencil between their teeth for a few seconds forcing their mouth either into a smile or a frown while reading The Far Side cartoon and rating its humour. The students who found the cartoons funnier were the ones whose face was forced into a smile.

If changing a person’s facial expression primes them into changing their sentiment while reading a comic strip, could we not do the same in UX research sessions?

How can we prime a participant in such a way that they would be inclined to disclose more information

We would need to identify when they might be holding back information from the moderator. What stance might they take when unwilling to be as open about themselves during a session? According to body language experts, people may cross their arms or legs to form a defensive barrier between themselves and others. They may keep their palms closed and facing down.

By recognising the clusters; in this case the defensive poses. The context; in this case their unwillingness to provide more information during a session. The moderator can then find a way to prime them into a more open position.

If there is a stimulus or artefact as a part of the research protocol, use this as an opportunity to get them to hold it in their hands. If it’s on a computer, then have them move closer to the computer. They may be forced to unfold their arms or change their posture so that they can see the screen. Their palms may be opened suggesting a willingness to engage more openly. Once they change their posture participants are more likely to provide more feedback to the moderator making for more fruitful research insights.   

Body language experts suggest a key place to look at when a person is not being forthright is the face.

According to their research, we are likely to cover our eyes, ears or mouth with our hands when we hear or speak lies. A study of nurses in a role-playing situation were told to lie to their patients. The nurses who lied showed more hand-to-face gestures than those who didn’t. Those common lying gestures include: covering of the mouth, touching of the nose, rubbing of the eye, grabbing of the ear, scratching of the neck, pulling of their collar, or putting finger(s) in their mouth. Recognising these signs along with incompatible dialogue will help you weigh whether or not to consider excluding participant data.

Consider double-downing on your inquiry by rephrasing questions differently and see if the same answer is achieved. Seek clarification when body language tells you otherwise. Read back to the participant their earlier response and follow up with questions like “can you tell me more about that?” or “what did you mean when you said…?” If they respond differently than what they said earlier then there is a good chance that their gestures were revealing the truth about their lies.

In part II we will examine other gestures that hint at a person not being honest. Stay tuned!

References
Pease, A., & Pease, B. (2006). The Definitive Book of Body Language. New York: Bantam Dell Pub Group.

Kahneman, D. (2011). Thinking, fast and slow. New York: Farrar, Straus and Giroux.

Navarro, J., & Karlins, M. (2008). What Every Body Is Saying. New York: HarperCollins.

Strack, F., Martin, L., and Stepper, S., (1988). “Inhibiting and facial conditions of the human smile: a non-obtrusive test of the facial feedback hypothesis,” Journal of Personality and Social Psychology 54.

Valentine, J., Best Practices for Equity Research Analysts (2011). New York: McGraw Hill.
“Conscious Competence Learning Model.” (n.d.). Retrieved from https://www.businessballs.com/self-awareness/conscious-competence-learning-model-63/#toc-9

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Why UX Professionals Must be Good Communicators https://uxmastery.com/communication-for-ux-professionals/ https://uxmastery.com/communication-for-ux-professionals/#comments Tue, 11 Jul 2017 11:37:40 +0000 http://uxmastery.com/?p=59121 As UX professionals, we sit at the intersection of many parts of a business. It's this placement in our company's organisation and workflow that makes communicating as a UX professional both imperative and, at times, extremely difficult. Doug Collins shares a few important lessons to help you communicate better, regardless of who you're speaking to.

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I use my red Swingline stapler every day, though I can’t recall actually stapling anything in years.  

The colour of the stapler is no coincidence, as my first encounter with a red Swingline was the cult classic Office Space. In the movie, Milton Waddams defends his prized piece of office equipment from theft and destruction at the hands of unscrupulous coworkers.

For Milton and millions of office workers worldwide, the red Swingline has become a symbol of those pieces of our work life for which we would, if ignored, set the world on fire.

My stapler’s daily use is as a reminder that everyone has red-stapler issues in their work life, and that a failure to communicate on those issues could have dire, unforeseen consequences. 

It’s an important reminder, to be sure. Our placement in our company’s organisation and workflow means that communicating as a UX professional is both imperative and, at times, extremely difficult.

Here are a few important lessons to learn to help avoid those red-stapler situations.

Learn and translate new languages

My wife and I do not speak the same language.  

My wife is an Archivist, and I’m a User Experience Engineer. Unsurprisingly, there is very little crossover between the world of antiquities and modern technology and design. Any dinner table conversation that begins with the inane question of “How was your day?” can lead to a whole meal spent translating different professional terms and concepts into language the other can understand.

This simply goes to illustrate this point: no one speaks the same language. Our individual collections of idioms, slang, and jargon is unique to each of us. What’s more, our own language changes and evolves depending on the group of people we’re interacting with at the moment.

Nowhere is the difference in languages used within an organisation more apparent than in the world of the user experience professional. We have exposure to nearly every element of our business, from C-Level management all the way on down to individual clients.  

To be successful in what we do, it’s imperative that we learn to speak and communicate in the various languages of our business partners and clients.

Additionally, because of our involvement across the business, a large part of our job is facilitating communication of difficult concepts between different groups. We are professional translators, addressing a wide audience that speaks a relatively small common language.

To make matters more difficult, UX has its own unique vocabulary that many in the organisation simply won’t understand. This is especially true in organisations that are new to UX. The temptation to slide a word of our own native language into the conversation is overwhelming.

Whether it’s a presentation or an email, we must take a moment before we begin communicating to put ourselves in our audience’s shoes. Potentially confusing jargon, acronyms, and unfamiliar concepts all need to be addressed to effectively communicate to our chosen audience. Identifying these potential issues ahead of time will help you avoid any problems and keep the conversation moving forward smoothly.

Admit your knowledge gaps

Your words mean nothing without the trust of your audience. The quickest route to being known as the office weasel—and quite quickly “the weasel that used to work here”—is to… ahem… massage the truth.

The temptation is real, especially when put on the spot. Unlike developers or QA analysts, UX professionals are often teams of one in many organisations, which means that we often have no one else to call on for help. Additionally, our familiarity with a project from multiple perspectives often forces us to believe we should know more than we actually do.

When our expertise is called upon and the answer evades us, that answer at the bottom of the trash can begins to look really attractive.

It’s a tough lesson that many learn the hard way: audiences can spot a heap of cow caca a mile away. Give that truth a rub down in front of a group more than a couple of times in your career and you will be called out. It will be painful.

At the same time, most people understand that even experts don’t have all of the answers. Additionally, most people don’t care where an answer comes from, so long as it is accurate and timely.

If you’re put on the spot to answer a question outside of your knowledge, simply admitting that you don’t know the right answer holds a lot of power. It projects honesty, humility, and self-awareness, all rare and valued personality traits in designers.

Equally important to admitting “I don’t know” is following it up with the phrase “but I’ll find out.”

The ability to navigate multiple different teams and business partners is a huge part of what we do, and we’re well-placed to find answers or connect individuals across internal boundaries. Always follow up with the requested information or an introduction to the party who can actually help out.

Always take the high road

It’s a guarantee that, eventually conflict will creep into your professional world. Every office is full of conflict, taking a number of different forms. There are egos to manage. There’s office politics in play, at some level, in virtually every decision of importance. There are personality conflicts and disparate goals amongst different arms of the organisation.

Add to that the all-around pressure to perform well, and it means that you will, inevitably, receive some sort of communication that is less than pleasant.

Whether the slights are subtle or overt, in-person or written, when someone lobs a putdown our way, our blood boils and our brain clouds up. Responding in anger is a natural reaction, but it’s not one that will help you accomplish your goals or further your career.

In office environments, anger and resentment are often the result of poor communication. When confronted with an angry or mean communication, take a step back, breathe, and even take a few minutes to calm down before asking yourself “What is this person really mad about, and how can I help resolve their problem?”

The chances are this person is not angry just for the sake of being angry. There is an issue to be resolved, and you have been given an opportunity to help solve the problem.

With our exposure to different business partners and perspectives, UX professionals can often be the key to quick resolution. We have the ability and insight to identify issues and connect key individuals to work towards a clear consensus on difficult issues.

What’s your best communication tip? Leave a comment here, or chat with us in the forums.

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Transcript: Ask the UXperts: Empathy & Active Listening with Indi Young https://uxmastery.com/transcript-ask-the-uxperts-empathy-active-listening-with-indi-young/ https://uxmastery.com/transcript-ask-the-uxperts-empathy-active-listening-with-indi-young/#comments Thu, 06 Aug 2015 08:31:20 +0000 http://uxmastery.com/?p=30215 In the latest of our Ask the UXperts sessions, Indi Young joins Hawk in the chatroom to talk about empathy and active listening, and how you can apply them to your work.

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Our latest chat session got off to a rocky start when for the first time in Ask the UXperts history, I almost got the time wrong by an hour. Luckily past-Hawk wasn’t quite so useless (and future-Hawk has learned a valuable lesson), so the reminder email and tweets that I hooked up last week did the job… and reminded me. Once I got over being flustered, I thoroughly enjoyed the session, which turned out to be a specially valuable one.

The subject of the chat was empathy and active listening, and our UXpert was the amazing Indi Young. Indi literally wrote the book on the subject, launching Practical Empathy, earlier this year. An independent consultant, Indi helps teams with person-focused research, product strategy, and experience flow.

If you didn’t make the session because you didn’t know about it, make sure you join our community to get updates of upcoming sessions. If you’re interested in seeing what we discussed, or you want to revisit your own questions, here is a full transcript of the chat.

HAWK
First up, I’d like to introduce you all to Indi Young, our UXpert for the session
Thanks so much for making time to chat with us today Indi
indi
Glad to do it!
HAWK
To give you the formal bio:
Indi has been a trailblazer of experience design since the dot-com boom, using her roots in computer science to help people adopt a neutral, well-considered mindset. In 2001 she was a founder of Adaptive Path, the San Francisco experience design agency. In 2008, her book Mental Models, introducing mental model diagrams, was published. Her second book, Practical Empathy, was released in 2015. She writes articles, conducts workshops and webinars, and speaks about the importance of pushing the boundaries of your perspective.
If you haven’t already, I’d recommend checking out Indi’s site http://indiyoung.com/
indi
(I just put up the workshop descriptions, finally!)
HAWK
I’m really interested to hear more about todays subject, because I think empathy is something that we could all do better!
on that note, I’m going to hand over to Indi to give us an introduction to the topic
indi
That’s what everyone says. “empathy” — I want me some more.
but what does “empathy” mean? in relation to your work?
 
There are all sorts of definitions. Most common is “be more sensitive.”
 
which is nice, but not viable in a *lot* of organizations.
 
There’s emotional empathy (also called “affective empathy” in academic literature)
which is basically a strong emotional connection with another person over something they said, where you feel their emotion
it’s illuminating and powerful; you’ve all probably felt emotional empathy at some point.
but in research, you can’t force it. In collaboration with others, you can’t force it.
so … for reliable, repeatable empathy in your work (creating things, collaborating with people) you need to learn to develop cognitive empathy
cog empathy gets a bad rap from Daniel Goleman–he says it leads to manipulation
but that’s only one of many things you can use cog empathy for. I use it “to support” others. (help them achieve their purpose or intent)
cog empathy is defined as learning the underlying reasoning, decision-making, guiding principles, and reactions that another person has.
 
and if you do that over a lot of people, you start to see patterns. people start to fall into behavioral groups that are NOT AT ALL demographically defined
(I see way too many professionals fall into the trap of assuming a demographic implies a behavior. Correlation is not causation. Remember that lesson from university?) :)
HAWK
Heh, indeed. Do you agree with Daniel Goleman re manipulation?
indi
Daniel Goleman is right that cog empathy when used by someone to *change another person’s behavior* is manipulative.
and true, people do this. Political folks. even ux folks. the latter use falls under the category of “dark patterns”
You can google “dark patterns” to see what I mean. It’s trying to get a person to do something she might not do ordinarily. like buy that expensive purse or sign up for an extra mobile plan
HAWK
Do you have any tips around avoiding that?
 indi
quit your job if your boss asks you to do this? Hah! no. you won’t quit your job. But eventually you will
just be aware of how you are using your knowledge about how other people are reasoning.
 
there’s another thing that is VERY important with regard to practical empathy.
It’s something that you explore up at the “purpose & intent” level, not down at the “usage goal” or “tasks/requirements/needs” level.
 
You don’t want to develop cognitive empathy through the lense of your offering. It isn’t really emapthy–not super deep at that frame.
katie

Hi Indi – where in the empathy model do you look to first when intending to support someone? Which aspect of empathy (reaction, thinking or beliefs)?

indi
Hi katie! I look at all three of those: reasoning, reactions, and beliefs.
katie
Ah ok!
indi
I usually take it to the extent of letting the patterns build themselves into hierarchies that then form the top half of a mental model diagram
 
those towers in the top half of the mmd depict all three: thinking, emotions, and guiding principles.
 
(Note that I use lots of different vocabulary to refer to the same three concepts–on the off chance that one set of words will resonate with each of you.)
 
the nice part about these patterns of thinking/reaction/belief is that since they are framed at the purpose/intent level …
 
they don’t ever become untrue. Evaluative research becomes untrue (you throw it out) when you’ve made the changes to your serivce or policy or process or content that is indicated.
 
Solution-framed research becomes untrue the minute you change your solution. ipso facto.
 
but purpose-framed research (developing cog empathy and letting the patters build) is cumulative and is true for decades and decades
 
Example:
 
tasks/requirements/needs level: i need to track my exercise and my calories for today
 
usage goals: change my eating or exercise based on the trends that I see over time for myself
 
purpose/intent: stop leading an unhealthy-feeling life that makes me just want to drop on the sofa and watch tv all weekend
 
purpose/intent: spend more time with my grandkids, who take up a LOT of energy, so I need energy
 
purpose/intent: become more attractive to my wife again
purpose/intent: fit into that special new year’s eve dress!
You see, there are tons of purpose/intents, different ones for different people
 
you can explore what makes sense to your org over the years.
Anyone read the book Practical Empathy yet?
katie
Thanks Indi – that helps!
I read it
Angelia
Hi. No not yet, I will have to look it up
HAWK
indi: What do you find to be the biggest roadblock in getting stakeholders to change to a more empathetic way of working/thinking?
How do you communicate the importance?
indi
anyone who’s read the book have questions?
Just saw Hawk’s question.
stakeholders … yeah …
Stakeholders (I”m grouping them together here, which is not quite correct, because they are different)
 
they have pressures. budgets. line item responsibility. launches. hiring/firing.
Those pressures (and the industrial age mindset of “bottom line” and “quality management”) make for sub-optimal decisions, to borrow a term from Hawk
So when i go into a client, often I will start with a set of listening sessions with each of the stakeholders
the scope of the research is “what is of concern to you?” I get current and history for each stakeholder.
I dig deep into their reasoning, their reactions, their guiding principles. I get past opinion and preference, statement of fact and explanation. I develop cog. empathy
then I look for patterns and present back the patterns I find among all the thinking. it’s a great way to get stakeholders thinking from a new frame of mind
 HAWK
Can you expand on “listening session”?
 
listening session: it is also called “active listening” and there are many books and TED talks about it. Check out Julian Treasure.
HAWK
Will do.
indi
But what you do in a listening session is very different than what you do in an interview.
different than a conversation, too. You subtract your SELF and your ORGANIZATION from what you explore
this means no list of questions at the start. only ask the scope question. (e.g. what’s on your mind about the state of your energy/health these days?) 
The other difference is no notetaking. None. Forbidden. You have to be completely present for the other person, to be able to go deep and develop empathy. 
Record the listening session and get a transcript.
 HAWK
To the group: are any of you using the techniques that Indi is talking about already?
 Katie
Indi – would love to learn how purpose differs from different kinds of goals (personal, productivity, organizational, life) – especially as we might use the empathy model in personas to replace goals. It’d be great if you could speak to that!
indi 
when I say goals, I mean the “usage of our product/service/process goals.” So the goals you list might be purposes. For example, “I feel so bad that at the end of every work week, it seems like I haven’t gotten any further. Why?” That would explore one facet of productivity. Right?
Danielle
I recently completed a set of listening sessions and whenever I prompted a question, I kept referring to closed questions. Any advice (other than practice) to cut out that bad habit?
Danielle
2nd Question: I do these in house in government, I found it hard to get some people to start talking as I think they were worried they’d get “dobbed in”. Any way I can help them get past this hesitation?
indi
Danielle: what do you mean by “prompted a question?”
I think you might mean “dug deeper?”
Danielle
Yes
indi
Cool. Yeah, when you dig deeper, latch on to what the person just said … to see if you understood it or if you are making assumptions or guesses about it. Say a person tells you, “I hate swimming in the Bay.”
You might assume it’s because it’s got sharks in it, or because it’s grimy.
rather than referring to your assumptions, you can say, “because …?”
 
Usually the digging questions are just one or two words, not even forming a complete sentence. it’s just to keep the other person talking
 katie
Thank you, Indi – re: goals – that clears it up
 indi
Danielle … govt! yeah, don’t want people to close up too much, but suspicion and worry and doubt abound! Usually that happens because a session is framed by the thing being explored.
If you take it out of that realm, so no worry or blame is possible, people will chat. but it has to be personal. and it has to be non-opinion or preference based.
 
can you give me an example?
In the meantime: Lynne. devloping these skills … takes practice.
practice means dropping into this curious mindset whenever you can, especially with strangers.
 
like in line at the grocery checkout, at the gym, wiating for the train, etc.
Danielle
It was, yes. Because it was a legislative topic (employment), I tried setting the context at the beginning and mentioned that I would be taking the stories back, not the names of people and companies, to help us understand the employment context better and that they wouldn’t get in trouble. I don’t think it alleviated everyone’s worries though as they often repeated that back to me in the session.
indi
where it’s okay to talk to strangers. bring up something, an d see if you can keep the conversaion about them and get down deep to their thinking, rather than preferences
 
just this morning I was in the locker room, which is where the “i hate swimming in the Bay” example came from.
 
I kept curious, didn’t let the assumption happen, and she continued, “I’m not afraid. it’s not that there are sharks. it’s the salt water.” pause. “the salt water …
… does awful things to my hair and my skin.”
 
ah ha!
 
The other half of the skills question is that narcissists won’t ever learn how to do this, except from a manipulative (dark pattern) point of view.
 
I spoke to a group of young lawyers, and they were like, “It’s all narcissists at the firm!” Groan
Well, that’s what you get for choosing the law as your career? Heh. Poor guys … I felt bad for them.
Danielle, thanks for the example. You mean employment of people by the govt? (Or unemployment benefits and admin thereof?)
 
I can see if it was the former that people would clam up.
What would need to happen is do listening sessions with a different group of people than those whose jobs were at risk, I’d say. Similar jobs. Then ask about what brought them there, what they are planning for their career.
lynne
How difficult is it to develop these skills – does it take a lot of practice or coaching? I’m just not the sort of person who strikes up conversations with strangers (too introverted I guess), so this sounds rather scary….
indi
Lynne: I am an introvert. Very shy. But, in the interest of doing a good job of design, I taught myself to do this.
 
most people in ux are passionate about *making things better!!!*
true? The reason you are intersted in ux?  If so, use that *passion* to make yourself reach out to a new skill
Danielle
indi: Understanding private employment between two parties. The govt mandates minimum standards and rights that have to be held and we were investigating their knowledge and beliefs about them, in a vulnerable population.
 indi
Danielle: ah! good. clearer. (I did a similar study with busiensses in US required to hire people with disabilities by a certain number.)
So you were talking to the employer, I think?
 
and the employer didn’t want to get “caught” doing the wrong thing?
If true, then …
Danielle
Lynne: For introverts it is hard to start the conversation but some introverts I’ve met are the best active listeners. I don’t have issue starting the conversation but I often need to remind myself to be quiet and listen, and that pauses in the conversation were ok.
indi
might help to represent yourself as an independent doing research. Maybe for a uni. or as a student. Innocuous.
 
The study I did was actually conducted through Cornell University. Couldn’t ask those q’s as the govt agency itself.
 
would that help you, Danielle?
Danielle
indi: It was both, employees were often concerned that speaking badly may affect their visa status, their boss might fire them and this job (even if it’s breaking the rules) was better than no job etc..
indi
For both employers and employees, helpful to route your study through a neutral party. Universities are perfect.
 
Also some NGO’s and such, but probably harder to form a collaboration with.Or maybe not. I haven’t tried.
maadonna
Danielle: that situation sounds impossible to get good information!
HAWK
indi: I’m interested in your earlier point about not taking notes. Can you explain a bit more about that? We have the practice of note-taking fairly heavily ingrained…
indi
Notes! Heh. (evil laughter) yeah. people are using notes to “process” what they hear and make sense of it, no?
Well, during a listening session you are NOT SUPPOSED TO BE MAKING SENSE OF THINGS. caps intended. heh! (evil laughing again! :) :) :)
 
Danielle has it right. active listening is all about concentrating on the other person. it’s easy to fall back on the crutch of note taking when the topic gets complex or confusing
HAWK
That makes sense. I also rely on notes to remember things though. Is this more about ‘getting a sense’ of things than a deep understanding?
indi
Too easy. Must train your brain to keep digging. Keep reminding yourself that you don’t *really* know what the person is saying. Keep asking for the reasoning that happened during a specific event, to really start to understand and develop cog empathy
HAWK
I guess what I’m saying, is that I’m a very analytical thinker, and the idea of not taking notes leaves me feeling worried that I might forget important things, or who said what
Danielle
indi: I did semi resort to that even if it felt a bit untruthful – I was doing it with a design company (to help with coverage) and I started to mention them in the context setting a bit more. Thanks for answering. @donna: it was tricky but we did get some good conversations in the end :)
 indi
Danielle: glad good conversations came in the end when context was set. Is tricky. You are recording the listening session. YOu will not forget anything, nor who said what.
HAWK
Good point
indi
Active listening = no analytical thinking. Practice, practice, prractice. jsut follow topics
 
if a topic comes up pthat you’re afrraid you’ll forget the
 
then jot a one or two-word note to yourself, so you can get back to it later
but usually if you’re digging, that same topic will come around again all by itself.
HAWK
Sure, makes sense. Thanks.
indi
when a participant realizes how deep you want to go, they open up. they enjoy trying to explain the deeper thinking. they try to round up all their thoughts for you
Dee B.
regarding note taking: i’m preparing for some interviews — i mean, listening sessions and have invited another person to take notes and be a fly-on-the-wall. i’ll also record the sessions for later viewing.
indi
You can have someone esle taking notes, but it’s useless
 
it’d be better if that second person was trying to develop cog empathy at the same time as you!
 
with a recording, you do not need notes
 
there are times when a recording would be awkward …
in those cases, do not take notes! Listen actively. concentrate on going deeper. do not analyze
 
and then after the session run back to your notebook and write as many things that person said …
… TRANSCRIPT STYLE, that you can remember
my experiements with this show that I remember about 33% of what was said.
 
this is ENOUGH for most cases. :)
 
it’s time for us to be less “perfectionist” and “process-oriented” and “analytical” … jsut for the listening session.
 
balance those analytical brain muscles with “follwoing/digging” brain muscles. those latter are atrophied in a lot of researchers.
 
and so they don’t go deep enough. they don’t develop cog. empathy.
HAWK
Heh. I’ll need to do a fair bit of work on those brain muscles, but I’m hearing you!
Matt C.
indi: If people are concerned to be identified. How do you gain permission to record the session?
indi
Matt C: no identification required. Just use numbers and make their name completely private. Don’t even write their name in the transcript or any reports or docs. 
I have not had a problem with recording when I recruit saying that their name won’t pass that stage.
Jong-won
How many people do i need to meet to get cog empathy? How long do i need to talk to the person or people
indi
Jong-won L: One person = cog empathy. you only develop cognitive empathy with one person at a time. But …
 
if you want to see patterns across people, then five or six people of the same BEHAVIORAL audience segment.
 
(not demographic audience segment)
Jong-won L.
Thank you
indi
Jong-won L: the listening session lasts as long as the pariticipant has stuff to tell you about his inner thinking. Often that’s 60 minutes, but just as often it’s shorter or longer
 
:) Sorry to pick on you Hawk. :) :) You can do this. It will be illuminating.
HAWK
Haha, don’t be sorry!
indi
oh my, in looking at the transcript, I have lots of upper case. I guess that shows the energy and passion I have for what I am saying. I hope.
HAWK
So, we’ve hit the hour mark. You’ve been an absolute star Indi.
Jong-won L.
;-)
Matt C.
indi: Thanks
indi
Thanks for everyone’s questions!
HAWK
Did you want to link us to your workshop, or anything else that might be useful?
Danielle
Yes, thanks Indi!
Dee B.
thanks so much, indi, very insightful!
Lynne
Thanks, you’ve inspired me to try leaving my comfort zone!
indi
And best of luck to the UX career changers. welcome to the tribe of “making things better!”
Jong-won L.
Thank you all for this session
indi
HAWK
I’m feeling inspired also. Thanks Indi.
indi
 
Also, there are tons of resources on my site to peruse: http://indiyoung.com/resources/
HAWK
I’ll post up this transcript tomorrow on UXM for anyone that wants to see what they missed
indi
including past talks and such.
HAWK
Brilliant, thanks!
indi
And, best of all, lots of my clients are remote clients. So it does not matter where in the world you do your work! :)
HAWK
Have a great rest of the day everyone. Thanks for taking part in the session today.

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Musings and Sketchnotes from Webstock 2015 https://uxmastery.com/musings-and-sketchnotes-from-webstock-2015/ https://uxmastery.com/musings-and-sketchnotes-from-webstock-2015/#respond Tue, 03 Mar 2015 13:42:18 +0000 http://uxmastery.com/?p=26355 Webstock is an annual conference in Wellington, New Zealand, with a reputation for hosting deftly curated presentations by an eclectic mix of creative, interesting, and entertaining people.

The UX Mastery team were in full attendance this year. Hawk recaps the two-day event—complete with sketchnotes.

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If you haven’t been to Webstock, you haven’t lived.

Not only does the two-day Webstock conference take place in the beautiful surrounds of Wellington, New Zealand, but it is perhaps the best web conference on the circuit these days (not just my opinion!) Light on the technical content, the annual conference is more of an exploration into life and culture in our time.

Matt, Luke and I were fortunate enough to attend the ninth Webstock conference last month, and it didn’t disappoint. There were way too many notable moments to fit into one post, but here are a few of my personal highlights.

Kris Sowersby made me proud to be a kiwi (all over again). In his flat accent, he deadpanned his way through one of the most entertaining technical talks (if you consider the inner workings of the eye to be a technical subject) that I have ever had the pleasure of sitting through. After a moment of panic (along the lines of “F&#*! I only printed out half my notes!”), Kris had us in fits of laughter, and we all learned something about typography. For more details, check out Matt’s sketchnote below.

There are times when I feel that I’ll explode if I hear one more person speak of the gender imbalance in the ‘tech industry’ today, so it was with great trepidation that I sat down to listen to Janet Crawford present on The Surprising Neuroscience of Gender Inequality. I needn’t have worried. I was riveted. Crawford’s case was grounded in solid (social) science, and any biases displayed were carefully explained. I left the auditorium at her conclusion with a keen feeling of responsibility for my part in changing the story.

One of my favourite UXers, Derek Featherstone, charmed us with photos of his children, while imparting a very important message. Too often we confuse context with the way in which (or device on which) people engage with a site, and forget about a number of other important factors (time, proximity, and state of mind to name just a few of Derek’s examples). We collect enough data these days to make truly great experiences that have nothing to do with the device on which they are viewed.

Unfortunately Matt took a well-deserved break during my favourite session of the entire conference, so there is no sketch record of the amazing journey that Auckland architect Nat Cheshire took us on. If you’d like to take that journey, you can do so here.

And now for the really good bit … below you’ll find Matt’s beautifully illustrated records of most of the presentations that took place over the two days. I was relieved to hear that he didn’t sketch the after-party, but that relief was short lived, because …

UX Mastery at Webstock

Matt’s Webstock Sketchnotes

Brad Frost's Webstock 2015 talk
Brad Frost examined how the byproducts of our creative work can have a tremendous impact on the world around us.
Cory Doctorow's talk at Webstock 2915
Cory Doctorow talked about finding ways to begin unravelling the ‘knotwork’ of neoliberal corruption.
Erin McKean at Webstock 2015
Erin McKean spoke about providing writers and speakers with the right word-tool for the job, whatever that job may be
Derek Featherstone at Webstock 2015
Derek Featherstone’s presentation was about the importance of designing for context, not the device.
Honor Harger at Webstock 2015
Honor Harger blew our minds with sounds from outer space in her talk titled ‘A Very Dark Matter’.
Kate Keifer-Lee at Webstock
We all write every day, and Kate Keifer-Lee handed out some great tips to be better at it.
Kim Goodwin at Webstock 2015
Kim Goodwin says that an experience is built from the values of an organization.
Kirby Ferguson at Webstock 2015
Kirby Ferguson demonstrated how perfectly remixing is as a metaphor for all varieties of creativity.
Kris Sowersby at Webstock 2015
Kris Sowersby stole our hearts with his tricky (and hilarious)  take on ‘responsive fonts’.
Mathew Patterson at Webstock 2015
Mathew Patterson talked about the wealth of info that never makes it past customer service.
Shelley Bernstein at Webstock 2015
Shelley Bernstein demonstrated how Brooklyn Museum has mastered user-centered design.
Moxie Marlinspike at Webstock 2015
Moxie Marlinspike somehow made cryptography seem interesting to the average person.
Dr Genevieve Bell at Webstock 2015
Dr Genevieve Bell intrigued us with a speech titled Seeing Eternity in a Daffodil, and robots…
Harper Reed at Webstock 2015
The very colourful Harper Reed regaled us with stories of big data (and why he hates it).
Elle Luna at Webstock 2015
Elle Luna spoke beautifully about the importance of finding (and following) your true calling.
Des Traynor at Webstock 2015
Des Traynor had us in fits of laughter as he talked about successful product strategy.


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UX Sketchnotes: An eBook containing 50+ Sketches of Inspiring UX Talks https://uxmastery.com/ux-sketchnotes-a-free-ebook-containing-50-sketches-of-inspiring-ux-talks/ https://uxmastery.com/ux-sketchnotes-a-free-ebook-containing-50-sketches-of-inspiring-ux-talks/#comments Tue, 24 Feb 2015 20:25:21 +0000 http://uxmastery.com/?p=25843 It’s been a while since we launched our last ebook. However, we have some good news: 1) our latest ebook, UX Sketchnotes, is out now, and 2) it’s completely free for subscribers to our newsletter.

What are you waiting for?

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It’s been a while since we launched our last ebook.

However, we have some good news: our latest ebook, UX Sketchnotes, is out now.

UX Sketchnotes is an illustrated collection of over 50 sketchnotes created while attending various UX and web-related conferences over the last few years.

Aarron WalterBrainmates Product Bash panel

​There are insights and tips in here from visionary thinkers like Donna Spencer, Jeff Gothelf, Dan Szuc, Steve Portigal, Dan Willis, Kevin Hoffman, Steve Baty, Aaron Walter, and others. Plus there are a handful of random, fun sketches in there too—this really is a rich, diverse collection of illustrations and collective wisdom that will both educate and inspire you.

Grab your copy now

Complete list of sketchnotes

ProBlogger Training Event

› Overcoming Obstacles & Road Blocks • Darren Rowse & Guests

Product Bash

› Is There a Place for Entrepreneurship in Product Management?

Web Directions South

› We Are the Makers of Things • Hannah Donovan
› Lanyrd: The Accidental Entrepreneurs • Natalie Downe & Simon Willison
› Interaction Design Bauhaus • Rahul Sen
› All the Small Things • Relly Annett-Baker
› Connected UX • Aarron Walter
› How the Internet of Things Changes How We Design • Alex Deschamps-Sonsino
› Stiff and Static Sucks • Pasquale d’Silva
› People, Not Users • Rachel Binx
› Creating Good Content for an Imperfect Web • Relly Annett-Baker
› Context, Multi-Device, and the Future of TV Browsers • Rod Farmer
› Nerd, Know Thyself • Heather Gold

Web Directions Code

› What Everyone Should Know about REST • Michael Mahemoff

UX Indonesia

› Design for Innovation • Turi McKinley
› Designing a Healthier & Smarter Life • Dan Szuc & Josephine Wong

Hargraves Institute Innovation Summit

› Innovation: A Global Perspective • Jo Gray and guests
› Innovation: The Future Inspired by Our Past • Phil Kwok
› Innovation in Action • Natalie Pavuk
› Living the Innovation Program at AMP • Munib Karavdic
› How a Million-Dollar Accounting Firm Invested in Design Thinking • Maureen Thurston
› The Recipe for Innovation Success at Baxter ANZ • Marise Hannaford

Leaders In Software and Art

› Lightning Talks: Alessandro Ludovico, Celement Valla, Blake Carrington & Claire Bardainne
› Lightning Talks: Elisa Giardina Papa, Gabriella Levine, Jake Lee-High & Lauren McCarthy
› Lightning Talks: Josh Davis, R. Luke Dubois, Miral Kotb & Shane Hope
› Lightning Talks: Sophia Brueckner, Steve Di Paola, Toni Dove & Yucef Merhi

UX Australia

› Anton Sher, Rod Farmer, Dan Naumann, Sally Bieleny, Dan Szuc & Joe Sokohl
› Microinteractions • Dan Saffer
› Designing Successful Experiences for Bald Apes • Dan Willis
› Getting UX Done • Ian Fenn
› Improv Talks • Donna Spencer, Dan Szuc & Steve Baty
› Better Product Definition with Lean UX & Design Thinking • Jeff Gothelf
› Designing Meetings to Work for Design • Kevin Hoffman
› How to Run an Effective Cultural Probe • Matt Morphett & Rob McLellan
› From Faith-Based to Evidence-Based Design • Miles Rochford
› Our Billion-Dollar Baby: From Greed to Good • Chris Paton
› Design at Scale • Greg Petroff
› The Neuroanthropology Of “Us” • Stephen Cox
› Can You Wireframe Delightful? • Ben Tollady & Ben Rowe
› The Cadence of Great Experiences • Michelle Berryman
› Epic Fail: Takeaways from the War Stories Project • Steve Portigal
› Change Aversion • Hendrik Müller
› Describing the Elephant • Eric Reiss
› Finding Simple • Jason Bayly
› Graphic Facilitation: See What I Mean? • Luke Chambers
› Lightning talks: Nova Franklin, Kimberley Crofts & Jay Rogers
› Attributes & Aesthetics of Experience • Xin Xiangyang

Random Sketches & Illustrations

› Hospital-bed Sketch
› One of Those Days
› Grossly Informative

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Our 10 Most Popular Articles of 2014 https://uxmastery.com/10-popular-articles-2014/ https://uxmastery.com/10-popular-articles-2014/#respond Wed, 31 Dec 2014 03:28:00 +0000 http://uxmastery.com/?p=24243 It's been a huge year at UX Mastery. We started our community forum and our series of Ask the UXperts sessions, published two eBooks and over 100 articles, from both our own team and from guest authors.

Here are the 10 articles that garnered the most interest from our readers, counted down David Letterman-style.

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It’s been a huge year at UX Mastery.

We started our popular community forum and our series of Ask the UXperts sessions, published two more eBooks (Get Started in UX and A Practical Guide to Information Architecture), and published over 100 articles.

Here are the 10 articles that garnered the most interest from our readers, counted down in reverse, David Letterman-style.

All of us at UX Mastery thank you for your continued support and hope you have a fantastic end-of-2014 celebration! Here’s to a fabulous 2015. Enjoy!

10. Is There a Formula for Delight?

Ben Tollady and Ben Rowe, from Thirst Studios, gave us their take on the question: “Is there a formula for delight?”

A cake of delight

9. Course Review: User Basics

This course by Lis Hubert, an holistic introduction to the foundations of user experience, comes pretty close to a perfect 10.

UX Basics Lis

8. 7 Resources to get you Sketching like Da Vinci

In April and May we focussed on sketching, sketchoting and how these skills can make you a better UX Designer. Kim wrapped up this theme with a collection of resources to get you sketching like Da Vinci in no time.

A visual summary of The Doodle Revolution

7. Better User Research Through Surveys

We updated this popular article by Chris Gray with a whiteboard animation about how to build the kind of survey that will collect the most valuable information from our users.

Chris Gray Surveys image

6. 7 Signs This Person is Not Actually a UX Designer

One of our guest writers, Emil Lamprecht, created a list of 7 things you need to know—and that recruiters should be looking for—in a world of UX wannabes.

locallanguage

5. 10 Inspiring UX Portfolios

Hawk brought us 10 inspiring UX portfolios that we can learn from when building our own.

UX Portfolios

4. How to Create a Customer Journey Map

Megan Grocki brought us a whiteboard animation on how to create a Customer Journey Map, a visual interpretation from an individual’s perspective of their relationship with an organization, service, product or brand.

hr_journey-high-res

3. 20 Tips for Selling UX to Clients

We asked 20 UX professionals to share their tips on how to convince clients that a UX process is the best way to design (or redesign) a product or service. Here’s what they said …

experience

2. How to Conduct a Content Audit

We updated Donna Spencer’s cracking article on conducting a content audit with this sketch video.

A UX Designer looks frustrated as she prepares to tackle a mass of documents

1. 10 Steps to a Perfect Portfolio

I talked us through how to create the perfect portfolio to present to a prospective employer.

Portfolios

What was your favourite article of 2014? Let us know in the comments.

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Defining, Developing and Exploring UX in Indonesia https://uxmastery.com/defining-developing-and-exploring-ux-in-indonesia/ https://uxmastery.com/defining-developing-and-exploring-ux-in-indonesia/#respond Wed, 12 Nov 2014 04:07:31 +0000 http://uxmastery.com/?p=23258 Last week Matt travelled to Indonesia to explore the age-old question: What the @#$% is UX?

He got answers; he also got a stomach bug. It was all worth it in the search for how to craft a good experience.

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Last week I was honoured to give the opening keynote presentation at the inaugural UX Indonesia conference, the first conference focussed on User Experience to be held in the country.

I’d been to Indonesia just once before. At the age of 21, I began what is a common rite of passage for young Australians: six months of solo world travel with an enormous backpack strapped to my back. My first port of call on a six-month solo journey around Europe was Bali, and during that week I caught three things: a monster wave, a love of Indonesian spices, and a severe case of Bali Belly. Fun times.

17 years later, here I was returning to Indonesia to deliver a presentation titled What the @#$% is UX?, and teach a workshop on Sketching Experiences. In the same vein as the video on this topic, I spent 30 minutes unpacking the term “user experience”, what it means for newcomers to the field, and how to best navigate a career in this exciting, nebulous industry.

My slides from the presentation are below; there’s a lot missing from the context, but you may find them interesting to flick through as I reflect on some of my past projects (and shine the spotlight on some former workmates!).

It was a real honour to be invited to speak at UX Indonesia, and the conference team and their enthusiastic band of volunteers did a fantastic job. Logistics ran smoothly, and as a speaker I was spoiled with gifts, fine food, and hospitality. It was also a great opportunity to chat with the other distinguished speakers (including the lovely Turi McKinley from Frog Design, Dan & Jo from Apogee HK), Andrew Mayfield from Optimal Workshop, and mingle with attendees and hear about some of the amazing UX work happening in Indonesia.

And while Jakarta is not necessarily a must-see destination (it’s a difficult city to get around—you haven’t seen gridlocked traffic like this!) it is a convenient jumping-off point to mind-bogglingly beautiful beaches, islands, and tropical wonders. I did have some time after the conference was over to take advantage of being in a remarkable part of the world …

… unfortunately, in keeping with tradition, instead I spent my final couple of days in Jakarta clutching my stomach, unable to venture far from a restroom. Whether it was a gulp of swimming pool water or something else that got me, Indonesia had the last laugh. Again.

I’ll still be back.

Sketchnote of Turi McKinley from Frog Design Sketchnote of the panel discussion at UX Indonesia

Sketchnote of Dan and Jo's talk Matt with Imawan, the UXID graphic recorder

Matt presenting at UXID 2014 Matt and Turi pose in front of the larger-than-life conference banner

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UX Australia 2014: Wrap-up and Sketchnotes https://uxmastery.com/ux-australia-2014-wrap-sketchnotes/ https://uxmastery.com/ux-australia-2014-wrap-sketchnotes/#comments Tue, 02 Sep 2014 02:48:33 +0000 http://uxmastery.com/?p=20928 Last week Luke and I attended UX Australia—our annual pilgrimage where we connect with the wider UX community to get educated and inspired about all things UX!

Here is our wrap-up and Sketchnotes.

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Last week Luke and I attended UX Australia—our annual pilgrimage where we connect with the wider UX community to get educated and inspired about all things UX (and, let’s be honest, chat and drink beer with friends, old and new).

While we didn’t re-enact last year’s UX Brothers cabaret act, we were still pretty involved with the conference this year, teaching workshops, hosting panels, and running hands-on sessions. And in a nod to our performance from last year, we still opted to don our trademark black hats.

Luke, <a href=

Sketchnoting 101 Workshop

I ran my Sketchnoting 101 course on Wednesday before the conference, and was delighted that there was so much interest in visual thinking and visual note-taking. The class created some remarkable sketches in what was an ambitious time-frame, and I was very proud of all the people sketching the conference presentations in the days that followed!

Some sketches created during the workshop by attendees of the sketchnoting workshop
Images courtesy of Scott McGibbon

Techniques Trading Cards

This year we partnered with the conference organisers to create a deck of illustrated trading cards, each describing a different UX technique. Each attendee received a pack of the same card, and was encouraged to swap with other conference goers in order to complete the set.

UX Techniques Trading Cards: exclusive to attendees of the UX Australia 2014 conference
UX Techniques Trading Cards: exclusive to attendees of the UX Australia 2014 conference

It was a great ice breaker when meeting new people, and a fun theme that continued throughout both days (I still didn’t manage to find a Competitor Analysis card. Anyone? I got Personas a-plenty to swap! :) )

UX Careers Panel

On Thursday we ran another careers panel, which proved very popular, and the talented Rebecca Jackson once again captured the panel with stunning visuals. Unsurprisingly, lots of people are interested in learning about UX careers, salaries, how and when to go freelance, how to find a recruiter, what to put in a portfolio, and more. If you’re in Melbourne and interested in this stuff but didn’t get to attend the conference, we’ll be running another panel at UX Australia Redux in October.

Rebecca Jackson's large-scale visual notes taken during the UX careers panel
Rebecca Jackson’s large-scale visual notes taken during the UX careers panel

Related: Watch a video of the UX careers panel we held in Melbourne recently

Graphic Facilitation Hands-on Session

On the final day, Luke ran a session on graphic facilitation, and the room was packed beyond capacity (some people elected to sit down the sides, rather than miss out). The group activity resulted in some stunning communication artefacts, and this is definitely a topic we’ll be exploring further on UX Mastery.

The audience for the Graphic Facilitation hands-on session at UX Australia 2014Another group sketch from the graphic facilitation session at UX Australia 2014One of the session participants presents his group's sketch

Reflections

The UX Australia 2014 conference was bigger and better than previous years. It was great to meet so many new folks from Australia and overseas, and to reconnect with old friends I sometimes see only once a year. A huge thank you to the UX Australia team for putting on a great show! If you haven’t attended UX Australia before, set aside 25-28 August, 2015 for UX Australia 2015, in sunny Brisbane. I look forward to seeing you there!

Sketchnotes

I’ll leave you with a collection of sketchnotes from the sessions I attended:

Greg Petroff
Greg Petroff
Xin Xianyang
Xin Xianyang
Dave Malouf
Dave Malouf
10 Minute Talks
10 Minute Talks
A sketch of Luke Chambers' graphic facilitation session at UX Australia 2014
Luke Chambers
Jason Bayly
Jason Bayly
Eric Reiss
Eric Reiss
Hendrick Mueller
Hendrick Mueller
Steve Portigal
Steve Portigal
Michelle Berryman
Michelle Berryman
Ben Tollady & Ben Rowe
Ben T & Ben R
Stephen Cox
Stephen Cox

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